We Are Rarity.

At Rarity, we strive for our customers to truly believe that “Love is in the hair”. Our products not only ensure you experience a genuine feeling of love and renewal in your hair by solving your personal concerns, but create a visible difference that you and others will notice as well. Over 300 million people use shampoo and conditioner to wash their hair. Unfortunately, most are unaware of the harmful effects of commonly used hair care brands. Most products utilize harmful chemicals that are incredibly harmful to the human body, including risks such as endocrine disruptors, infertility, and even cancer. To keep things healthy and harmless for you and the environment alike, we use organic, non-toxic ingredients and eco-friendly packaging made from bamboo and mycelium rather than widely used materials like foam and plastics. Additionally, our products are made through cruelty-free methods. Rarity produces a wide variety of products for all hair types, making us different from other brands. Whether you have curly, wavy, straight, fine, thick, or frizzy hair, with our company, there’s something for you. Everyone deserves the chance to look and feel their best–and at Rarity, we strive to make that true for you, because love is in the hair.